In our mind’s eye they are amazingly thrilling. A day filled with bright lights, wind fans, maybe… Gigi Hadid? The photo shoot was always one of those components of the business that we envisioned to be sort of spectacular. We’d pictured ourselves popping out of bed for the call time at the crack of dawn (hair perfectly coiffed and make up flawless, of course), arriving to a set bustling with beautiful people, a day so glamourous we
felt were more glamourous just by proxy. We filed this mental image away along with the other beguiling days in our future- visits to Vogue, lunches with with editors, Launch parties and more.
Fast forward a few months, our T.O.P. (top of production) samples were en route and it was time for us to start planning. There were two different projects on our to-do list… First, we needed to tackle the product photo shoot. We were already behind schedule here—stressful, yes, but this is one of those good problems to have. We had editors clamoring for our “high-res” line sheets and we needed to get them out as quickly as possible. Once we checked that off our list, we would be able to get on to our second project, the lifestyle shoot.