So have you all been to visit us yet on Bleecker Street? If so, thanks for swinging by. If not, here is a little sneak peak at the design—that we think will grab your interest.
At Neely & Chloe we all believe in the brick and mortar experience. We believe, in many cases, our customer needs to touch, feel and see the product to fully appreciate craftsmanship of each piece of material and the care with with it was stitched together. Purchasing a new handbag or pair of shoes isn’t just about ending up with the product. It’s the feeling when you walk into a beautiful store—with me its usually a feeling of envy—wishing my apartment looked like the sprawling Club Monaco on 5th Avenue.
Neely and I like to think that this is the feeling that overtakes when you enter Neely & Chloe. We thoughtfully considered each aspect of the space, from the chandeliers and furniture down to the hooks for our wall display and flower arrangements on the desk. But, creating a space like this, on a budget, took a little more elbow grease than we originally anticipated.
Let’s go back to August 1st. Monday morning and we both leap out of bed (this, as I’m sure you know, is not only a rarity, but some days even feels like an accomplishment in and of itself). Today’s the day we take ownership of 373 Bleecker Street. The store. Our store. We hop on the subway and shoot up to midtown (on less exciting days this same trip is described as a trek, haul, hike…). We’re handed the keys and something about them is just a little different. They’re prettier than normal keys, right? Or shinier maybe? We can’t quite put our finger on it but all we know is that we have them. Here in our hands are the keys to the new ‘Neely & Chloe’.
A few minutes later, we’re in the West Village. We bound down Perry from the subway, Winnie in tow and find ourselves standing outside of our new store. After a brief battle with the deadbolt, we’re in. But, ugh.
The old tenant has left storage units behind, their light fixtures still installed, and basically anything they didn’t feel like packing. The walls of the old dressing rooms that were supposed to be knocked down still stand, cutting off the middle of the space. So we’ve only just opened the door and we’re already behind schedule.
First we needed to make our to-do list. The walls need to come down. The floors are a mess- should we put something new down? Maybe we’ll paint them. The rest of the walls need to be painted as well. Old light fixtures removed, new light fixtures installed. And then there was the store design.