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185 Franklin Street: The Atelier

185 Franklin Street: The Atelier

We’re not sure if you’ve heard, but we’ve moved! It’s been a busy winter here at Neely & Chloe and as spring creeps in (finally), we’re excited to share a new chapter with you. We spent the fall months in our pop up shop on Bleecker Street in the West Village. We met a lot of great customers like you, learned a lot about what you liked (and what you really liked) and what you’re looking for from us as we grow.

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So after six months in business, we wanted to share with you our newly solidified brand values:

1. QUALITY

This is paramount. We seek to create beautiful products at the price that is right for our customers – however we are never willing to sacrifice quality. We will always bring you the best leathers stitched together with the utmost care.

2. INTEGRITY

We will build a brand that fosters integrity, sustainability and honesty. One that both our customers and business partners can trust and respect.

3. PASSION

None of this can happen without drive, determination and enthusiasm. With each new season we are energized by what lies ahead. We are inspired by the city around us, the places we have traveled, and you.

4. EMPOWERMENT

In our first few months in business we have been lucky enough to meet some incredible women – each seemingly more accomplished than the last. We have had the opportunity to collaborate, partner, and work closely with exceptional women of all ages. As a brand, we hope to foster the spirit of entrepreneurism in all the young women we meet and maintain this as a pillar of our brand.

5. TRANSPARENCY

We have told you stories about our exciting moments behind the scenes, as well as tales of the less glamorous days as part of the team. One of the best things for us throughout the process of launching our brand has been sharing our ideas, hopes and all the experiences in between with you.

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So today we are writing to you from our new home at 185 Franklin Street in Tribeca. This is our new hybrid office space/store.

Our favorite days this past fall were the ones where we were able to split time working on the brand and engaging with customers – so why separate the two? 185 Franklin will be home to our (small but mighty) team as well as a “shop-showroom.” You will be able to stop by, shop our new spring collection and customize your new Neely & Chloe product. But while you’re here we invite you to come by our office. Take a look at our design boards for next season, meet some of our team members, or maybe sneak a peek at next season’s samples.

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Beginning next week, The Atelier will be open a few days a week as well as by appointment. We will be introducing four new fonts and additional sizes and colors to further personalize the newest addition to our collection. Shop our canvas products, our new linen smoking slipper and take it with you when you leave. Even our shoe box will look pretty in your closet.

Over the next few months, as a tribute to the exceptional women we have encountered over the past few months, we will be launching our newest series, Spill It. We will be introducing some you to some of these women and the amazing things they’ve accomplished. We’ll also share a few fun details about what they carry in their handbags and their big city survival tips.

Stay tuned to learn more about The Atelier and all the other happenings at Neely & Chloe

xx,


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